Benefits of Conference Calling for Corporate Communication

In 2010, the audio conferencing revenue of the Asia Pacific region was a massive $ 669.1 million, representing the huge demand for this communication solution in the region. Out of the overall conferencing market share, audio conferencing accounted for a total of 81 per cent. In Hong Kong, audio conference calls were responsible for 89 per cent share of the overall domestic conferencing market, with revenues of $ 66 million.

These figures show the tremendous demand of audio conference calls in Hong Kong. Many conferencing service providers in the region render reliable conference calling services to ensure that international firms can communicate with their geographically dispersed office locations as and when required.

Professionals working in a business firm need to interact with a large number of high profile clients, marketing personnel, employees, managers and division heads on a regular basis.

Conventional boardroom meetings can incur heavy costs for any company, as all participants need convene at a central venue. The costs involved include airfare, meal, accommodation, airport pick-ups and conferencing arrangement can make conventional conferencing a very expensive affair. However, with the help of conference calls, the same can be accomplished at low costs without compromising on efficiency.

A conferencing call refers to a telephone call where in multiple participants, located across the globe, can collaborate conveniently. Conference calling is specifically designed so that host can contact every participant and connect them to an ongoing session. However, participants can also join a conference session by themselves with their confidential PIN, provided to them by reliable conferencing service providers (CSPs). The PIN is a unique encrypted code that allows attendees to enter the secure conference call for information exchange with others.

Similar to conventional conferences, an agenda can be set and discussed thoroughly in a focused manner without any interruption in a conference call. Marketing professionals are making use of reliable conferencing services for product launches, to get customer reviews, to reach out to clients and many other promotional activities. For any organisation, irrespective of its domain, conference calls can become an integral part of their operations.

Thus, it can be said that conference calling offers several benefits that make it the best collaboration solution for making strategic decisions, planning advertising campaigns, general annual meetings as well as for many other events.

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